About

Let's embark on a path to beauty that's rooted in comfort, simplicity, and self-awareness.

 

Welcome to ItjimaStyle, I’m Golden Jaye—a licensed massage therapist and multicultural esthetician with over a decade of experience in the industry. I own an introvert-friendly spa where I offer holistic spa & wellness services that nurtures both skin and spirit.

With licenses in California and Michigan, my journey began at Irene’s Myomassology Institute in 2012 and expanded into professional skincare at Douglas J Aveda in 2020. I’ve been a dedicated K-beauty enthusiast since 2017, falling in love with its transformative potential, especially for people with skin tones and concerns often overlooked in the industry.

With Itjima Style, I combine my expertise with a comfort beauty philosophy: skincare as a journey—unhurried, approachable, and tailored to you. My mission is to make skincare accessible for introverts, beginners, and minimalists, meeting you exactly where you are and helping you reach your goals at your own pace.

This isn’t just a K-beauty shop—it’s a space where you’re understood, supported, and connected with someone who truly gets it.

"Itjima" means "don’t forget" in Korean, and here, we don’t forget you. You’ll always feel seen, heard, and cared for. Let’s make your skincare journey feel like home—because beauty should always feel as good as it looks.

 

 

Want to know how I healed my skin? From sundamaged to skin managed, read the blog here to see the Korean products that help brighten and even my skin!

 

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