About

 

Let's embark on a path to beauty rooted in comfort, simplicity, and self-awareness.

 

Welcome to ItjimaStyle,

"Itjima" means "don’t forget" in Korean, and here, we don’t forget you. You’ll always feel seen, heard, and cared for. This isn’t just a K-beauty shop—it’s a space where you’re understood, supported, and connected with someone who truly gets it.

Itjima Style is curated with a comfort beauty philosophy: skincare as a journey—unhurried, approachable, and tailored to you. Our mission is to make skincare accessible and welcoming for introverts, beginners, and minimalists, meeting you exactly where you are and helping you reach your goals at your own pace. We specialize in anti- aging, hyperpigmentation and skin of color and because we are estheticians, we offer the same dermaceutical products that we currently use in spa so you can feel secure knowing you're receiving educated, up-to-date information.

Let’s make your skincare journey feel like home—because beauty should always feel as good as it looks.

 

MEET THE TEAM

I’m Golden Jaye—a licensed massage therapist and multicultural esthetician with over a decade of experience in the industry. I own an introvert-friendly studio where I offer holistic  ASMR face, body & wellness services that nurtures both skin and spirit.

With certifications in California and Michigan, my journey began at Irene’s Myomassology Institute in 2012 and expanded into professional skincare at Douglas J Aveda in 2020. I’ve been a dedicated K-beauty enthusiast since 2017, falling in love with its transformative potential, especially for people with skin tones and concerns often overlooked in the industry.

 

Want to know how I healed my skin? From sun damaged to skin managed, read the blog here to see the Korean products that help brighten and even my skin!

 



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